About

ASYEU

About

Confident Essentials

ASYEU (pronounced AS-YOU) is an independent creative studio focused on creating men's wardrobe essentials.

Inspired by and exploring the use of colour, textures and simplicity, ASYEU encompasses art, clothing and design.

Made in Britain using small production runs, ASYEU strives to elevate individual confidence by reimagining men's essentials that are core to everyday life.

Origin

Edinburgh, Scotland

Founded

2017