About

ASYEU

About

Confident Essentials

ASYEU (pronounced AS-YOU) is an independent creative studio.

Inspired by and exploring the use of colour, textures and simplicity, ASYEU focuses on creating quality men’s wardrobe essentials.

Made with consideration using small production runs in Britain, ASYEU strives to elevate individual confidence by reimagining essentials that are core to everyday life.

Origin

Edinburgh, Scotland

Founded

2017