Confident Essentials

ASYEU (pronounced AS-YOU) is an independent creative studio based in Edinburgh, Scotland.

Inspired by and exploring the use of colour, textures and simplicity, ASYEU combines the principles of art and design to reimagine men’s wardrobe essentials.

Made in Britain using small production runs, ASYEU creates timeless products for the individual at a fair and honest price.

ASYEU price

ASYEU has taken the bold decision to reveal its own costs and bypass the tradition retail markups. This allows ASYEU to offer high quality products at an affordable price, all year round.

Behind ASYEU

ASYEU was founded by Jonathan Wilkinson as a platform to combine and express his passion for art, design and quality products.

At the core of ASYEU is Jonathan’s belief that art should be experienced and good design should be obtainable.